Kano Analysis Masterclass: Become a Kano Analysis Specialist – Body of Knowledge

Kano Analysis Masterclass: Become a Kano Analysis Specialist

1.0 Introduction to Kano Analysis

1.1 What is Kano Analysis?

2.0 Types of Customer Requirements

2.1 Dissatisfiers or Basic Needs
2.2 Satisfiers of Performance Needs
2.3 Delighters or Excitement Needs

3.0 The Kano Analysis Grid

3.1 Kano Analysis Grid for Basic Requirements
3.2 Kano Analysis Grid for Performance Requirements
3.3 Kano Analysis Grid for Delighter Requirements

4.0 The Kano Questionnaire

4.1 Introduction to the Kano Questionnaire
4.2 Functional and Dysfunctional Forms of Kano Questionnaire

5.0 Kano Evaluation Table and Tabulation of Responses

5.1 Introduction to the Kano Evaluation Table
5.2 Use of Kano Evaluation Table – An Example
5.3 Introduction to the Kano Tabulation Form

6.0 Seven Easy Steps to Construct a Kano Analysis

6.1 What are the Seven Easy Steps to Construct a Kano Analysis?

7.0 Advantages and Disadvantages of the Kano Analysis

7.1 What are the advantages of the Kano Analysis?

7.2 What are the disadvantages of the Kano Analysis?

AIGPE

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