Voice of Customer (VOC) Body of Knowledge

The AIGPE Voice of Customer (VOC) Analysis Body of Knowledge is universal, practically driven, and represents core competencies needed by a Certified VOC Techniques Specialist professional.

AIGPE Body of Knowledge for VOC Techniques Specialist

1.1 What is the Voice of Customer?
1.2 Define a Customer?

2.1 How can you Segment Customers?
2.2 Significance of Internal and External Customers
2.3 Customer Segmentation by Demographics

3.1 Approaches to capture Customer Feedback
3.2 Ways to capture Customer Feedback
3.3 New Age VOC Collection Methods

4.1 Impact of Social Media on VOC Techniques

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Only Applicable for Certified VOC Techniques Specialist Professionals

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